tagline: "The most harmless things can hurt you"

This tagline gets us to look at the four seemingly harmless items (a bell, a can of soup, a plant, and a child) and start to wonder how any of these items could hurt us. In the wrong person's hands any of these things could be a weapon. Our thoughts immediately go to the child and, knowing this is a horror film it's easy for the imagination to go wild. A simple but very effective tagline that prepares us for the unthinkable.